Twitter is a vast social media website that allows for both social connection and information disbursement to happen simultaneously. Like most other social media websites, Twitter has a backend for marketing. Also like other sites, it is all about gaining high levels of engagement. A business successfully marketing through twitter may even receive revenue from the site for its popularity. Twitter marketing strategies revolve around the audience. The use of hashtags allows for the tweets to be sent into a large pool of others containing the same hashtag. Businesses/organizations also choose what demographics would appeal to their product when promoting tweets. Twitter gathers information on its users and sells it to these companies so that they can include you in their demographic preset. This means that their ad will be prioritized on certain feeds. As an organizational tool, twitter has the ability to connect an extensive amount of people to one topic. Because of thi...