The Fusion of Many Worlds into a Market Driven Reality


There are many changes that have been made to the structure of social media over the course of a few decades. Platforms have gone from self-expression based to consumer based. Rather than individuals searching for what they desire to consume, the roles flipped. Companies now search for individuals they believe would desire they’re product or service and strategically market to them. 

This isn't all bad though. The amount of opportunity grows for each person at an individual level. Present times allow the potential for anyone to advance their personal business through social media. The first example of this was on YouTube. Users of this platform were able to profit because of their popularity. After the development of Facebook, business management through social media became prevalent and useful.
 Recently, social media has developed to revolve around what the market demands. It is fair to say that the majority of people are on social media, therefore the size of the market is tremendous. As a source for news, as well as social connection and entertainment, social media has evolved to fuse the many worlds into one that is purely motivated behind the scenes by money.
 More so now than ever, businesses of all types are profitable due to social media. One major group of businesses that profits immensely is the news industry. The main goal of social media news outlets is to release a story that will gain popularity. This is because the amount of views they gain equals the amount of money made.
    More than a week ago Kobe Bryant and his daughter passed away. This event was greatly impacted by social media. Being a source for news-driven by profit, reports were popping up left and right containing hand-me-down information. Most of which was not fact-checked prior. The worst effect social media had on this event was that Bryant’s family found out through one of these sources.
While it was unethical for news sources to release this information so quickly, the family also gained support due to the flood of response on every platform. The positive impact of social media in this situation, is that it was used for Bryant supporters to organize. In this case, social media helped people grieve because it showed evidence of mass support. Specifically, it assisted the victim’s families because celebrities, as well as fans, sent out thoughts and prayers to Bryant’s family. A fund was started for these families to help recover and is currently going viral.
The future of social media will be an amplified version of what we already are on the path to. The information given to us will be so abundant, from so many sources, that it is likely to be increasingly less reliant. At the same time, individuals will become more reliant on social media because of the convenient features it has to socialize, inform, organize, and much more.
Hopefully, future generations can do a better job weeding through market-driven rhetoric than society is doing at this point in time.
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